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One big family

To date, 130 farmers, with about 243 000 Merino ewes, have signed up with Konsortium-Merino. The goal, says Braam Coetzee, managing director, is to have 600 000 ewes by 2019.

Konsortium is already being approached by businesses who sees the potential and wants to discuss terms of co-operation and possible premiums. However, the company is in no hurry. “For this venture to be successful in the long run, we need to get our structures in place and build up sufficient numbers to be able to negotiate from a position of strength.”

Each signed up farmer is now part of the bigger Konsortium picture - an integral part of the Konsortium puzzle. How apt the Konsortium slogan: “Together we offer more…”

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