skip to content

  • Highest price R80 000Highest price R80 000 picture

    At Konsortium-Merino's 30th sale, 18 February 2016, this ram fetched the highest price ever paid for a Konsortium ram: R80 000.

  • Better SA record at 32nd saleBetter SA record at 32nd sale picture

    At Konsortium-Merino's 32nd production sale all 353 rams were sold at an average of R8 418 to better their current SA record for turnover to R2 971 400.

  • Invest in ewe unitsInvest in ewe units picture

    Buy Konsortium-Merino ewe units. It is a safe investment in livestock, without having to be involved in the administration thereof...

  • Changing gears from price taker to price maker

    2014-02-13

    Prof. Eckart Kassier predicted in 1994 there would only be 30 000 farmers on the land by 2014. Back then, many farmers thought he had lost it, but today that is all we are. Decline is inevitable unless...

  • Faith like woolFaith like wool picture

    Angus Buchan, parading his 100% proudly South African, Konsortium-Merino wool jacket, with joy.

  • From sheep to shop

    2012-03-28

    Life is like riding a bicycle. To keep your balance, you must keep moving...

View All News  |  View Archived News

International demand for Konsortium-wool

International demand for Konsortium-wool

In an attempt to make wool buyers and processors in the textile industry aware of Konsortium-Merino, Gawie and Madelaine van Heerden attended the 79th congress of the International Wool Textile Organisation (IWTO) in Paris, France. A brochure was designed to market our “together we offer more” story effectively. The emphasis was on our naturally produced wool & meat -100% mules free.

From 3 to 5 May 2010 the Dombietersfontein team rubbed shoulders with interested parties in the wool industry and tried to convince them to, in future, ask for Konsortium wool from South Africa, because it is quality and quantity and supported by a “green” story.

Because of their mulesing practices, Australian wool has become taboo worldwide. This practice is viewed as inhumane, especially by the Europeans. At the IWTO congress people were very vocal in expressing their distaste which suited KM down to the ground. According to SMZA the introduction of KM wool at the IWTO congress was perfect timing, because the world market is looking for environmentally friendly produced wool.

Since their return, the Van Heerden’s and SMZA have had a wonderful reaction to their marketing in Paris. Directly after the congress SMZA visited their European clients and were pleasantly surprised at the interest shown in our product. Today we are proud to say: “countries abroad are aware of Konsortium-Merino and are inquiring about us”. SMZA has already had an order for KM sliver tops and is busy with the production thereof. The ball is now firmly in our court. The challenge is to produce sufficient wool that complies with “green” standards for SMZA to market.

Our mules free clips require official certification. To strengthen our cause we require all Konsortium farmers who are striving to comply with the Code of Best Practices (COBP) on their farms, but have not yet signed the COBP, to do so as quickly as possible. This will not only improve the marketability of their Konsortium-Merino wool but will also add to the momentum of the groundwork done in France.

View All News

website design & website hosting by nellen.co.za website engineers